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8th Edition
Of the National
Craftsmanship Week

Under the theme

Craftsmanship, a Lever for Development
in the Service of Radiance and Protection
of Material and Intangible Heritage.

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The National
Craftsmanship Week

Under the High Patronage of His Majesty The King Mohammed VI, the Ministry of Tourism, Handicrafts and Social and Solidarity Economy, organizes in association with “Maison de l’Artisan” the 8th edition of the NATIONAL HANDICRAFTS WEEK during February and March 2024.

The National Craftsmanship Week will be a unique opportunity to bring together artisans, art enthusiasts, and sector stakeholders to discuss global challenges and issues impacting craftsmanship. Celebrating the Moroccan artisanal heritage, this event will highlight the intergenerational transmission of valuable craftsmanship.

The National 
Craftsmanship Week
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The richness of our craftsmanship lies in the passion and expertise of our artisans, transcending borders to proudly showcase the colors of our culture.

Mrs. Fatima-Zahra Ammor, Minister of Tourism, Handicrafts, and Social and Solidarity Economy

The National Handicrafts Week is more than just an event; it is a celebration of Morocco’s creative soul, a precious heritage that our artisans preserve with dedication and passion. Their work embodies our cultural richness and living history, and it is with pride that we pay tribute to them.

Mr. Tarik Sadik, General Director of the House of Crafts.

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On the agenda On the agenda

On the agenda

1

February 28

2

February 29th
-
March 1st

3

February 29th
-
March 1st

4

February 29th
-
March 1st

5

March 1st
-
March 5th

6

March 19th
-
April 8th

7

April 24th
-
Mai 23th

February 28

INTERNATIONAL ART AND CRAFT CONNECT FORUM

Four Seasons Casablanca

Following the success of the first edition of the International Forum which marked the opening of the 7th edition of the National Crafts Week, and whose participants greatly appreciated the themes and the quality of the exchanges, the second edition of the « International Art and Craft Connect » forum is scheduled for February 28, 2024 in Casablanca, and will see the participation of high-level speakers and contributors.

The forum, which will bring together the national and international craft ecosystem community (institutional players, craftsmen, designers, architects, international transporters and distributors, e-commerce operators, electronic payment operators, etc.), will focus on the issues and challenges facing operators in the sector in a context offering countless development opportunities.

February 29th - March 1st

INTERNATIONAL CARPET AND FLOORING COVERING TRADE SHOW « MOROCCO CARPET & FLOORING TRADE SHOW »

Casablanca

The trade show, scheduled to inaugurate from February 28th to March 2nd, 2024, in Casablanca with the presence of numerous national and international dignitaries and stakeholders, is a professional exhibition that promotes the expertise of Moroccan artisans and facilitates connections between them and national and international buyers and specifiers.

February 29th - March 1st

MASTERCLASS

The MASTERCLASSES will be held from February 29th to March 1st, focusing on themes related to the stimulation of exports, improving access to foreign markets, and the levers for accelerating the digital transformation of craft operators.

February 29th - March 1st

MOROCCAN CRAFT INNOVATION MEETINGS

Casablanca

The Moroccan Craft Innovation Meetings are business appointments (B2B) organized from February 29th to March 1st, 2024, to connect Moroccan artisans with innovative and creative products (or processes) intended for export with potential international funders, specifiers, and buyers.

These meetings will be organized within a matchmaking approach to facilitate networking among operators and create business opportunities based on a preliminary study of needs and interests. Therefore, B2B meetings will focus on presenting specific opportunities, product and service catalogs, as well as partnership modalities.

March 1st - March 5th

SOURCING TOUR

Casablanca, Marrakech & Fes

Over 5 days, between late February and early March 2024, a « sourcing tour » will be organized for a selection of international operators to visit production units and craft showrooms in various regions of the Kingdom.

March 19th - April 8th

SALES PROMOTION OPERATIONS

Tangier, Fes, Rabat, Casablanca, and Dakhla

Une sélection d’œuvres d’exception d’artisanat d’art marocain sera exposée dans le musée des Oudayas à Rabat, en partenariat avec la Fondation Nationale des Musées, afin de mettre en valeur les savoir-faire exceptionnels des maîtres artisans marocains.

April 24th - Mai 23th

ARTS AND CRAFTS EXHIBITION

Rabat

A selection of exceptional works of Moroccan artisanal art will be exhibited at the Museum of Oudayas in Rabat, in partnership with the National Foundation of Museums, aiming to showcase the exceptional craftsmanship of Moroccan master artisans.

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